we have some ideas and more about how to achieve an innovative design
we have some ideas and more about how to achieve an innovative design
we have some ideas and more about how to achieve an innovative design
”…le design n’est pas un objet, c’est un éternel sujet”
[Julia Fauser, ” tout a un sens interdit”, Lausanne1959]
Since 1984 some design works has been significant of the philosophy of NAOSdesign's manager Damien Bihr as well as leading new design thought that has become standards.
NAOSdesign
SUUNTO
SUUNTO, the Finnish company, is one of the world's famous company in diving equipment. The other one was SCUBA PRO, USA. In 1985, in charge of the design for a new PRO line, Damien Bihr developed a personal concept that changed the vision of the diving equipment and which has been quickly adopted by all brands. But first of all, it was an early User Design Minded experience for the Board of SUUNTO!
SCHREDER
In 1987 SHCREDER LIGHTING is probably the first international urban lighting company of the moment. As fresh graduated designer with a 2 years finnish experience I went there to propose a collaboration and NAOSdesign had the chance to design the SATURN 3S public Urban lighting. The production represents an average of 18.000 piece a year and still one of the best seller of the catalogue30years later. The target was : New design, timeless if possible, 20% less expensive than a similar previous model.
DONNAY
DONNAY, the Belgian company, was one of the world's famous tennis racket maker with the world champion Björn Borg. In 1988 NAOSdesign was in charge of the design of the new high priced collection when AGASSI became DONNAY's champion. We designed not only thinking in 3D but in movement ! The design of AGASSI's tennis racket has become, not only THE reference, but the starting of a new generation of products as communication weapon. And industrial technologies has adapt to follow !
Today, all tennis rackets are 3D designed with their visual covering all the frame, inside, outside, not obviously symetric…
HEAD has follow the concept when buying AGASSI.
ARENA
ARENA, is a famous French company specialized in swimming sports equipments. ARENA become 7 time world champion with Mark SPITZ. In 1998 Damien Bihr designed a swimming google collection technically based on “one mold one materiel” injection process and few essential ergonomic features since used by competitor SPEEDO.